Over
Video Feature Launch
The Backdrop
This project centered around launching an exciting video feature within the Over app, developed by the US-based company Over. The primary aim was to design a feature that showcased innovation while motivating users to actively engage with the app’s new video functionality.
The Mission
The goal was to increase user interaction and engagement with the new video feature in the Over app. My role covered a wide range of responsibilities, from conducting user research to coming up with creative concepts and executing the visual design. The mission was to introduce this new feature, generate excitement, and drive user adoption, ultimately enhancing the overall user experience.
Making It Happen
The process was multifaceted and hands-on, starting with user research to understand preferences and expectations. Next, I brainstormed ideas to seamlessly integrate the video feature into the app's existing framework. During the execution phase, these ideas were brought to life through visually captivating designs, ensuring the final product not only met users' needs but also resonated with them, enhancing their overall experience.
The Result
The project was highly successful, helping businesses boost their brand through the app. The introduction of the new video feature significantly expanded Over's user base, marking a crucial moment in the app's development. This successful launch showed how new ideas can make users more engaged and help drive growth in digital apps.