ITV Bingo

Introduction

ITV Bingo seamlessly marries the exhilaration of bingo with the charm of the renowned ITV British television soap, Coronation Street.

My Role

In collaboration with a designer and a front-end developer, I spearheaded the redesign of ITV Bingo’s online gaming website. Beyond structural enhancements, I crafted animated promotions, enhancing the site’s visual appeal and serving as engaging gateways to live feeds. Immersed in designing mailer templates, I infused them with energy that mirrors ITV Bingo’s vibrant gaming atmosphere.

The Challenge

This project presented more than a mere aesthetic overhaul; it posed the unique challenge of strategically integrating design and functionality to craft an immersive online gaming environment for ITV Bingo’s audience.

Design Process

Research

Conducting in-depth market research, we gained a comprehensive understanding of the ITV Bingo brand, informing our subsequent redesign efforts.

Branding

Guided by brand guidelines and wireframe layouts, our collective efforts not only revamped the platform but elevated the overall user experience. Simultaneously, we seamlessly integrated digital marketing strategies, ensuring a cohesive approach that complemented the design enhancements and contributed to ITV Bingo’s overall online presence.

Digital Marketing

Conclusion

The successful redesign of ITV Bingo’s website stands as a testament to our strategic approach, seamlessly combining aesthetic enhancements with functional features. The result is an engaging and exciting online gaming platform, reflecting the dynamic gaming atmosphere synonymous with the ITV Bingo brand.